Mavrck, recently rebranded as Later Influence™, is a Massachusetts-based tech company specializing in influencer marketing. They’ve developed patented technology for identifying influential customers and now reach over 240 million consumers. With annual revenues between $50-100 million and 201-500 employees, Mavrck secured $120 million in funding in 2021. Their 2024 acquisition of Later, a social media management platform, expanded their capabilities. The full story of their transformation reveals an ambitious growth strategy.
Influencer marketing powerhouse Mavrck has been making waves in the digital landscape since its founding in Massachusetts. The company, which specializes in influencer marketing platform development, has carved out a significant niche for itself. They’ve got patented technology that helps brands discover and activate influential customers. Pretty smart move in today’s social media-obsessed world. Their innovative approach includes AI personalization tools that deliver tailored experiences to customers across various marketing channels.
With 201-500 employees, Mavrck isn’t exactly tiny. They’re pulling in estimated annual revenues between $50 million and $100 million. Not too shabby. In 2021, they secured a massive $120 million in funding to scale their platform further. The cash injection positioned them alongside competitors like Impact and WebFX. Similar to Sprinklr’s enterprise features, their platform offers comprehensive solutions for large-scale marketing operations.
But here’s where things get interesting. On January 17, 2024, Mavrck rebranded as Later Influence™. Why? To better reflect their future goals and representation. Whatever that means in corporate-speak. The timing coincided with their acquisition of Later, a social media management platform. Smart move. Combining both platforms creates a more powerful offering for brands looking to execute influencer campaigns.
The acquisition wasn’t just for show. It enables brands and influencers to achieve more predictable performance. Their platform now offers extensive social media solutions, enhancing their already award-winning influencer marketing approach. Many brands already use their platform, but this expansion could attract even more.
Mavrck’s strategy seems clear. Integrate Later’s capabilities, expand their reach in social media management, and continue innovating. The rebranding might influence market perception and future financial performance, but that’s the gamble with any major identity shift. The transition includes introducing a new logo design while maintaining their commitment to providing expert service.
Their platform focuses on helping brands source and engage with influencers for marketing campaigns. Campaign management, influencer selection—they’ve got tools for it all. The industry has taken notice. Mavrck has earned recognition as an innovative solution in the influencer marketing space. Their impressive reach extends to over 240 million consumers through various media platforms, demonstrating their significant market presence.
Now, as Later Influence™, they’re poised to continue that trajectory. Only time will tell if the rebrand pays off.
Frequently Asked Questions
How Much Does Mavrck Cost?
Mavrck doesn’t publicly disclose its pricing.
Typical influencer marketing platforms aren’t cheap, and Mavrck is no exception. They’re targeting big companies like Kraft Heinz, not small-time operators.
No free trial either. Customers need to contact sales for a custom quote.
Some reviewers hint it’s on the pricier side compared to alternatives.
Despite the cost mystery, they maintain a solid 4.6/5 rating on G2.
Is Mavrck Suitable for Small Businesses?
Yes, Mavrck works for small businesses. It’s not just for the big players.
The platform focuses on micro-influencers—perfect for tighter budgets. Pricing is flexible too. Small companies can scale their influencer strategy without breaking the bank.
Mavrck serves various industries, making it adaptable for different business types. Its tools streamline digital marketing efforts.
Not the cheapest option out there, but it delivers value where it counts.
Can I Integrate Mavrck With My Existing Marketing Tools?
Mavrck’s integration game is strong. The platform connects with major ecommerce systems like Shopify, Adobe Commerce, and BigCommerce without breaking a sweat.
API support means it plays nice with Yotpo and other marketing tools. Data flows both ways—import, export, analyze, repeat.
Customizable dashboards keep everything visible. The whole setup streamlines content management and automates tedious tasks.
Integration isn’t just possible; it’s practically Mavrck’s middle name.
How Long Does It Take to See Results With Mavrck?
Results with Mavrck (now Later Influence) vary widely.
No fixed timeline exists. Frustrating, but true.
Success depends on campaign specifics – influencer selection, content quality, goals.
Some brands see engagement upticks within weeks. Others might wait months for meaningful ROI.
The platform itself doesn’t guarantee fast results. It’s just a tool.
Continuous optimization matters more than quick wins. Patience required. Marketing isn’t magic.
Does Mavrck Work for International Influencer Campaigns?
Mavrck absolutely works for international campaigns. The platform serves over 500 global brands including heavyweights like Disney and P&G.
Their vast worldwide creator network makes cross-border partnerships seamless. After acquiring Later in 2022, they beefed up their global capabilities even more.
The system handles different markets with automated workflows, fraud detection, and detailed analytics. Brands have reached more than 240 million consumers globally.
Pretty impressive reach.
