WhatsApp has ramped up its privacy game. The messaging giant, already known for its end-to-end encryption, is rolling out “Advanced Chat Privacy” starting April 2025. It’s about time. This feature adds an extra layer of protection for those sensitive conversations we all have. You know the ones.

WhatsApp’s new Advanced Chat Privacy finally gives our shadowy conversations the protection they deserve. Coming 2025.

The new controls specifically target how content moves beyond the chat. Once enabled, participants can’t export conversations. Media sharing gets locked down too—no more automatic downloads to your photo gallery. And those messages? They won’t feed WhatsApp’s AI features either. Pretty smart move in an era where privacy breaches happen daily.

This builds on WhatsApp’s already robust security foundation. End-to-end encryption remains the backbone of their privacy approach. It covers everything—messages, calls, photos, even those questionable memes you share at 2 AM. Only you and your recipient hold the keys. Not even WhatsApp can peek at your conversations. Seriously. WhatsApp generates unique session keys for each conversation to ensure forward secrecy, protecting past messages if current encryption is compromised.

Users already enjoy several privacy tools. Chat Lock hides conversations behind biometric authentication. The “View Once” feature makes photos disappear after viewing—though tech-savvy folks have found workarounds, especially on WhatsApp Web. Nothing’s perfect.

For the paranoid types—which, let’s face it, might be the sensible approach these days—there’s Disappearing Messages. Set them to vanish after 24 hours, a week, or 90 days. Your choice. Group admins can restrict who controls this setting. WhatsApp has remained committed to these privacy principles, even stating they would exit India rather than compromise their encryption standards.

One important caveat with the new Advanced Chat Privacy: it won’t block manual screenshots or downloads. So trust remains essential. When activated, all participants get notified. No sneaking this one in.

Control extends to your online presence too. Hide your “Last Seen” status, restrict profile photo visibility, even leave groups without the awkward notification to everyone. Because sometimes, you just need to make a quiet exit.